Case Study: Delek Motors achieves 20% salesforce productivity improvement with OpenLegacy

OpenLegacy gives customer service representatives at Delek Motors 3600 view of their customers

Delek Motors, an exclusive importer and distributor of vehicles in Israel, faced a challenge in creating a unified customer experience. After acquiring a new franchise, they needed their new Microsoft Dynamics CRM to access critical customer and logistics data stored on their legacy IBM i system to support 120 users across multiple locations. OpenLegacy was brought in to provide the integration solution.

Using the OpenLegacy platform, the integration was completed non-invasively in just three weeks, connecting over 120 IBM i application screens to the CRM without changing the underlying system. This provided a 360-degree customer view and a streamlined interface, which boosted salesforce productivity by 15-25% by saving each salesperson one to two hours daily. The entire project was delivered on time and under budget in three months, leading to a positive ROI for Delek Motors.

Delek Motors

Ruth Hirsch

Deputy CIO