Case Study: Charles Sturt University boosts student engagement with OpenLearning

Charles Sturt University attracts 15,000+ enrolments with OpenLearning

Charles Sturt University, a leading Australian university for graduate employment, faced challenges in attracting new students within a competitive market and needed a digital channel to boost brand awareness and engage potential learners. They partnered with OpenLearning to implement a solution using its online learning platform and course authoring tools to create free taster courses.

OpenLearning helped the university design and launch a suite of 28 free taster courses, which served as a branded portal to showcase its expertise. The solution generated significant measurable impact, attracting over 15,000 enrolments, engaging an average of 1,700 active learners per month, and reaching students in over 180 countries, successfully boosting global brand awareness for Charles Sturt University.

Charles Sturt University