Case Study: Maronda Homes boosts sales performance with OpenHouse.ai’s OpenPredict

How OpenHouse.ai’s OpenPredict Platform Transformed Sales Performance with AI-Driven Forecasts

Maronda Homes, a leading U.S. homebuilder, faced a sharp decline in its sales forecast, projecting only 70 home sales for an upcoming 90-day period against a target of 89. This internal projection indicated a broader issue with marketing resonance and lead conversion. To address this challenge, Maronda Homes partnered with OpenHouse.ai for its OpenPredict sales forecasting platform.

OpenHouse.ai's solution provided AI-driven, predictive insights that went beyond historical data, allowing Maronda to take proactive action. The company optimized its website, reallocated its digital ad spend, and provided targeted sales training. The result was 113 homes sold in the 90-day window, a figure that was 26% above their business plan target and 61% above their internal projection.

Maronda Homes

Matthew Wilson

Vice President