Case Study: Orange Egypt achieves real-time, personalised offer management with Openet

Providing Real-Time Offer Management and Personalised, Contextual Offers

Orange Egypt, a leading mobile operator with more than 35 million subscribers, wanted to increase data usage and revenue while improving customer experience. To do this, Orange worked with Openet, using Openet’s Policy Manager, Balance Manager, Interaction Gateway, and Real-Time Offer Manager to support personalised, contextual marketing offers and give subscribers better cost transparency and control.

Openet implemented real-time self-care, flexible data and service bundles, roaming controls, and fixed-line policy features such as bandwidth on demand and speed boosts. As a result, Orange Egypt was able to deliver proactive, personalised engagement with transparent usage and spend information, helping customers top up more easily and buy add-ons when needed.

Orange