Case Study: Teradata achieves deeper audience insights and improved customer experience with Openet’s Audience Measurement Solution

Jointly Deploy an End-to-End Audience Measurement Solution for a Tier 1 Cable Operator in North America

Teradata, a tier 1 cable operator in North America with 5 million subscribers, needed better insight into subscriber viewing activity to improve customer experience and drive revenue growth. Openet helped address this challenge with an audience measurement solution that could capture and analyze set-top box interaction data at scale.

Using Openet’s Audience Measurement solution, the company collected channel change, VOD, advertising, and DVR data, enriched it with customer and equipment information, and delivered normalized output to Teradata Database for reporting and analysis. The result was a full-population analytics approach across all five million-plus subscribers, enabling more effective campaign measurement, deeper audience insight, improved targeting and predictive advertising models, and ultimately better programming, advertising, and customer experience.

Teradata