Case Study: Charter Spectrum gains real-time subscriber viewing insights with Openet

Charter Communications - Customer Case Study

Charter Spectrum, the cable and broadband provider serving millions of customers in the United States, needed a better way to understand real-time video viewing behavior and unify operations after combining customer bases from Charter, Time Warner, and Brighthouse Networks. They also wanted a centralized platform to manage VoIP service plans and speed up the launch of new products and offers. Openet provided its Audience Insight Solution and Digital Business Platform components to support these goals.

With Openet’s solution, Charter Spectrum could collect set-top box data such as channel changes, VOD, advertising, and DVR activity, enrich it with account and equipment information, and integrate partner data for analytics and campaign measurement. The result was a 360-degree view of subscribers that helped Charter Spectrum build custom customer profiles, improve personalization, and deliver more relevant offers and services, enabling advertisers to reach the right customers at the right time.

Charter Spectrum