Case Study: Penrod Arts Fair modernizes ticketing and grows revenue with Opendate

Penrod Arts Fair boosts ticket sales 34% with Opendate

The Penrod Arts Fair, a large all-volunteer nonprofit arts event, faced challenges with its outdated Eventbrite ticketing system which was inflexible, expensive, and disconnected from its other efforts. This limited their growth, hampered community partnerships, and provided no marketing automation tools. They partnered with Opendate to modernize their entire event management and ticketing process.

By implementing Opendate's platform, Penrod gained financial flexibility, new revenue streams like VIP experiences and add-ons, and consolidated support for ticketing and talent booking. The results included selling over 17,000 tickets and achieving 34% year-over-year event growth. Opendate provided a scalable foundation for smoother operations and future growth through marketing automation and sponsored tickets.

Penrod Arts Fair