Case Study: Nobool Presents Scales to 7 Venues with Opendate

Nobool Presents scales to 7 venues with Opendate and drives 445% ticket growth

Nobool Presents, an independent booking company in Minneapolis, faced a significant operational challenge as they scaled from two to seven venues. Their existing process relied on a fragmented system of separate tools for ticketing, booking, and marketing, bridged by spreadsheets, which consumed excessive time and resources. This "digital duct tape" was exacerbated by poor support from their previous ticketing vendor, Eventbrite, and threatened to hinder their ambitious growth plans.

The company implemented the Opendate platform to manage their entire event lifecycle. By starting with a phased rollout at lower-stakes venues, the team learned the system before migrating their flagship complex. Opendate provided a single source of truth, connecting talent buying, offers, ticketing, and marketing. This solution enabled Nobool to manage 433 events across all seven venues without adding headcount. The results were substantial, including a 445% increase in tickets sold and a 326% increase in revenue at their flagship venue within a year.

Nobool Presents