Opendate
9 Case Studies
Case Study: The Vogue achieves 10x revenue growth from premium upgrades with Opendate
A Opendate Case Study
Historic Indianapolis Venue 10x'd Revenue Growth
The Vogue, a historic theater in Indianapolis, sought to capture untapped revenue and improve its event management processes. The venue was dealing with operational inefficiencies from using multiple calendars and email threads to coordinate events.
By implementing Opendate's platform for event lifecycle management and ticketing, The Vogue enabled upgrades and add-ons to be purchased from anywhere. The solution from Opendate also centralized all event details and streamlined the ticketing process. This resulted in 10% of all ticket buyers purchasing an upgrade, leading to a 10x revenue growth from premium upgrades for the venue.
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The Vogue
Sarah Silcox
The Vogue