Case Study: Robop Ltd achieves centralised customer data and streamlined operations with OpenCRM

Robop Ltd - Customer Case Study

Robop Ltd, maker of the world’s only enterprise-level robotic bird deterrent system and supplier to corporate and public-sector clients in over 15 countries, faced growing pains as departmental data and processes remained siloed. As the business scaled, these disconnected Contact and Lead records and increasingly rigid workflows caused inefficiency and frustration — so Robop Ltd engaged OpenCRM to centralise data and streamline their customer-facing processes.

OpenCRM customised its CRM to Robop Ltd’s needs, migrating contacts, leads and historical negotiations into Opportunities, adding Mail Merge for proposals, and bringing quoting, installations and repairs into one permissioned system. OpenCRM also provided project management and user training; the result was a single source of truth, reduced inefficiencies, smoother cross-team collaboration and a clear sales-to-aftercare workflow for Robop Ltd.

Robop Ltd

Sara Donald

Robop Ltd