OpenCRM
28 Case Studies
Case Study: NotOnTheHighStreet achieves streamlined lead nurturing and unified customer communications with OpenCRM
A OpenCRM Case Study
NotOnTheHighStreet - Customer Case Study
NotOnTheHighStreet, a leading UK gift retailer working with over 5,000 small businesses, needed an all‑in‑one CRM to support a busy lead‑nurturing team without forcing changes to existing processes. They required consolidated customer communications, activity and workload tracking, and a high level of customisation to use their own business terminology—so they selected OpenCRM to meet these needs.
OpenCRM implemented its Contacts, Companies and Leads modules and provided a dedicated Project Manager to customise the system to NotOnTheHighStreet’s workflows and terminology. The result was centralised customer communications, improved lead tracking and greater oversight for management—OpenCRM mapped to their processes “from day one,” boosting productivity and delivering immediate business value.
Open case study document...
NotOnTheHighStreet
Emma O'Neill
NotOnTheHighStreet