Case Study: Imaging Supplies achieves streamlined product and customer management with OpenCRM

Imaging Supplies - Customer Case Study

Imaging Supplies, a high-volume Scottish office equipment supplier led by Managing Director Graeme Scobie, needed a CRM to manage sophisticated product records alongside existing and prospective client information and to track every customer contact across accounts from small home offices to large universities. They engaged OpenCRM to provide an easy-to-use system that could support their sales process and handle extensive, detailed inventory records.

OpenCRM delivered a tailored CRM with contact/company/activity tracking, lead management and a slight customisation to the Products module to support multiple product and supplier codes, plus easy updates of sell prices and stock levels. The OpenCRM solution streamlined product management, improved lead handling and sales-team efficiency, and ultimately gave Imaging Supplies a measurable operational edge in managing complex accounts.

Imaging Supplies

Graeme Scobie

Imaging Supplies