Case Study: Gresham Books achieves streamlined bespoke hymnbook production and automated sales & marketing with OpenCRM

Gresham Books - Customer Case Study

Gresham Books, a UK specialist in bespoke textbooks, hymn books and song sheets, needed a CRM to pull website leads into one place for sales follow-up, run email marketing with metrics (clickthroughs and bounce rates), and manage bespoke print projects including specifications, costs and activities. They engaged OpenCRM in 2014, using its Leads, Projects and Campaigns modules plus the JotForm integration and bespoke development services to address these challenges.

OpenCRM implemented JotForm lead capture into the Leads module, sales-cycle management to move prospects to orders, the Projects module to centralise communication, time and cost tracking, and the Campaigns module to plan, send and analyse email marketing. With OpenCRM’s professional services and custom developments—including a complete hymnbook solution that automates variant creation and copyright billing—Gresham Books streamlined order creation and management and gained better marketing tracking and project visibility.

Gresham Books

Nicholas Oulton

Gresham Books