Case Study: Angel Springs Ltd achieves streamlined sales and improved management oversight with OpenCRM

Angel Springs Ltd - Customer Case Study

Angel Springs Ltd (part of Waterlogic) is a UK market leader in water cooler systems, taking on roughly 1,200 new customers every month. They needed an extremely customisable CRM that could map to their unique processes and terminology, manage leads through the sales cycle, provide management with pipeline reporting and oversight, and handle after‑sales support contracts — needs that led them to OpenCRM.

OpenCRM’s Project Management team rapidly tailored the OpenCRM solution to Angel Springs’ terminology and workflows, using Leads, Opportunities and Sales Order modules to streamline the sales cycle and the Reports module to give management fast, custom pipeline visibility. The POP2OpenCRM integration ensured after‑sales communications and history were captured automatically, and when Angel Springs acquired PHS and doubled in size overnight, OpenCRM played an integral role in unifying the businesses without disrupting customers.

Angel Springs Ltd

John Murphy

Angel Springs Ltd