Case Study: Signs Express improves lead handling and customer experience with OpenContact

Signs Express - Customer Case Study

Signs Express, a leading UK and Ireland sign company with 65 franchise businesses, wanted a more consistent and professional way to handle customer enquiries while generating new business opportunities. The challenge was that each franchise operated its own inbound and outbound systems, and many sales calls were being missed while teams focused on daily production and delivery work. OpenContact provided customer contact support to help address this.

OpenContact implemented a central switchboard service for Signs Express, with live operators answering calls, capturing the caller’s postcode, and directing enquiries to the nearest branch. If a branch did not respond, OpenContact sent an email with the caller’s contact details and enquiry information so the franchise could follow up. The result was improved handling of new business enquiries, better workload management for franchises, increased sales opportunity capture, and a stronger overall customer experience.

Signs Express