Case Study: Go Ape! delivers seamless booking and customer service with OpenContact

Go Ape - Customer Case Study

Go Ape, the UK’s premier treetop-adventure operator, needed a seamless, branded booking and customer-service experience that could handle highly seasonal demand. With sites closing in winter and enquiry volumes rising sharply in peak periods, the company needed a partner that could scale up and down without compromising the knowledgeable, enthusiastic service that matches its on-site experience. OpenContact provided outsourced bookings and customer contact support to meet this challenge.

OpenContact built its service around deep Go Ape brand immersion, including course familiarization for agents, bespoke training, and a custom booking engine to manage complex session scheduling, group discounts, rebookings, and weather-related changes. The team now supports telephone bookings, enquiry handling, back-office administration, and gift-voucher fulfilment. Over more than a decade, OpenContact has helped Go Ape manage 1M+ annual guests and seasonal demand spikes of up to 5x, becoming a trusted extension of the brand.

Go Ape

Rebecca Mayhew

Communications Director