Case Study: DeporVillage achieves 60% sales growth with OpenBravo

Deporvillage boosts sales by 60% with business integration

Deporvillage is a leading Southern European online retailer for cycling, running and multisport gear, operating across Spain, Italy, France and Portugal with over 40,000 products. Facing rapid growth (targeting 150% over two years), their customized Magento setup, spreadsheets and disconnected tools could no longer handle rising volume and complexity; they needed a unified, scalable platform to integrate sales, finance, inventory, procurement, logistics and better forecasting.

Working with Practics Business Solutions, Deporvillage implemented Openbravo in a two‑phase rollout completed in six months, integrating eCommerce, logistics (SEUR), POS for pop‑ups and custom replenishment algorithms. The unified system automated purchasing and replenishment, improved supplier communication and operational visibility, reduced shipment and stock incidents and helped boost sales by 60% while enhancing the shopping experience and customer service.

DeporVillage

Xavier Pladellorens

Chief Executive Officer