Case Study: Folger Theatre grows ticket sales with openbox9 strategy, branding, and design

Folger Theatre boosts ticket sales with openbox9 through 100+ ads and a season-wide brand

Folger Theatre, a performing arts venue in Washington DC, sought to increase season subscriptions and expand its audience by forming deeper connections. They engaged the vendor openbox9 for strategy, branding, and design services to help meet this challenge.

openbox9 built a cohesive visual narrative for the theater's seasons, creating a versatile design system that included illustrations, promotional mailers, and over 100 ads for various mediums. This work elevated expectations for the shows and made Shakespeare feel accessible and exciting. The solution contributed to one of the theater's most financially successful years and successfully increased ticket sales. Through changing circumstances, including the COVID-19 pandemic, openbox9 proved to be a steady partner, providing effective marketing strategies and implementation.

Folger Theatre