Case Study: Hampton School streamlines admissions and improves parent experience with OpenApply

Hampton School moves admissions online in 18 months with OpenApply

Hampton School, an independent boys' school in London, was facing a challenge with its outdated, paper-based admissions process. The school's Head of Admissions & Marketing, Dorothy Jones, described being "drowned in paper" and struggling with a cumbersome system that was prone to human error and time-consuming for parents. This became unmanageable as annual registrations surged from 400 to 1,400, creating an overwhelming volume of paperwork and a clear need for a more efficient solution. The school turned to the vendor OpenApply to handle the entire admissions process online.

OpenApply provided a digital admissions platform that streamlined the entire process. The implementation allowed the school to eliminate paper, drastically reduce administrative tasks, and free up staff time. This resulted in a much more efficient operation and an improved customer experience for parents, who found the system easy to use. The measurable impact included saving a "huge amount of paper" and receiving lots of positive feedback from prospective families. OpenApply's messaging feature also significantly improved communications, helping the school build stronger relationships with applicants.

Hampton School