Case Study: Morgan Stanley achieves faster, more reliable AI insights with OpenAI

Morgan Stanley wealth management deploys GPT-4 to organize its vast knowledge base

Morgan Stanley, a leading global financial services firm, partnered with vendor OpenAI to integrate AI into its wealth management operations. The challenge was to empower financial advisors with faster tools while ensuring all AI solutions met the firm's strict standards for quality, reliability, and compliance before deployment.

The solution implemented by OpenAI involved embedding its models, including GPT-4 and Whisper, into key workflows, supported by a robust evaluation framework to test and refine performance. This resulted in the creation of internal tools like an AI Assistant for information retrieval and a Debrief tool for meeting summarization. The measurable impact includes over 98% adoption by advisor teams, an increase in document access from 20% to 80%, and a significant reduction in the time advisors spend on administrative tasks, allowing them to focus more on client relationships.

Morgan Stanley

Jeff McMillan

Chief Analytics and Data Officer