Case Study: Waymark scales tailored video script creation with OpenAI GPT-3

Fine-tuning GPT-3 to power and scale done-for-you video creation

Waymark, a video creation platform, was facing a challenge where the majority of its users struggled to write effective scripts for their videos. Their existing solutions produced copy that was too generic and required significant editing from customers, hindering their goal of making video creation accessible. Their search for a solution led them to the vendor, OpenAI.

OpenAI implemented a solution using a fine-tuned GPT-3 model to automatically generate custom, high-quality scripts tailored to each business. This "done-for-you" approach resulted in Waymark customers spending far less time editing scripts, as the initial copy was more relevant and compelling. For businesses that work with many local advertisers, this enhancement from OpenAI provided dramatic time and cost savings.

Waymark

Alex Persky-Stern

Chief Executive Officer