Case Study: MINI Cooper boosts EV campaign reach with OPEN Media's EV Pack

MINI Cooper powers EV campaign across 4 UK cities with OPEN Media

MINI Cooper, an iconic British automotive brand with a 65-year history, sought to launch its new Mini Cooper Electric model and connect with modern, electric vehicle-oriented audiences. The brand partnered with vendor OPEN Media to utilize its EV Pack, a handpicked selection of out-of-home advertising sites, to reach prospective buyers in key urban markets.

OPEN Media implemented a campaign using its EV Pack, which targeted sites in London, Newcastle, Coventry, and Liverpool—cities identified as being at the forefront of EV adoption. The solution allowed MINI Cooper to dominate digital billboards with bold creative, successfully bridging its heritage with a modern electric future. The data-driven approach ensured the campaign caught the attention of and remained front-of-mind for a range of EV-interested audiences.

MINI Cooper