Case Study: Yoyo achieves secure enterprise-scale banking loyalty with Open Loyalty

Yoyo partners with Open Loyalty to deliver an enterprise-scale banking loyalty program

Yoyo, a provider of SaaS loyalty and payment solutions, needed to enhance an enterprise-scale banking loyalty program for one of the biggest banks in Africa. Their challenge was to extend their system with a sophisticated, secure voucher management module and deploy it on-premise to meet the bank's stringent data protection requirements. Instead of building from scratch, they sought a white-label solution and partnered with Open Loyalty.

Open Loyalty provided its API-first, white-label loyalty platform to serve as the new voucher module. The solution was seamlessly integrated via API and deployed on the bank’s own infrastructure, ensuring high security and data ownership. This partnership saved Yoyo significant development time and cost, allowing them to efficiently enrich their offering with a market-proven solution without disrupting the bank's existing systems.

Yoyo

Mark Penwarden

Product Owner