Case Study: Ugami engages gamers with Ugipoints loyalty program powered by Open Loyalty

Ugami shakes up the fintech industry with Ugipoints – a loyalty program dedicated to gamers

Ugami, a fintech company creating a debit card for gamers, wanted to disrupt traditional financial services by enriching its product with a mobile-first, engaging loyalty program for its niche audience. To address this challenge, they partnered with vendor Open Loyalty to implement a tailored loyalty scheme.

Utilizing the Open Loyalty platform as the engine for its program, Ugami launched Ugipoints. This solution incorporated points, reward catalogs, and gamification mechanics like achievements and a daily spin-to-win game. The results were highly successful, with the program becoming a key differentiator. Most notably, Ugami reported a waitlist of 265,000 gamers at launch, demonstrating massive interest and validating Open Loyalty's role in helping create a compelling next-generation financial solution.

Ugami

Hector Hulian

Founder & CEO