Case Study: Toolstream strengthens customer loyalty with Open Loyalty

Toolstream strengthening market leadership position rewarding customer loyalty with Toolpoints

Toolstream, a supplier of hand tools, power tools, and workwear, faced the challenge of differentiating itself and increasing customer loyalty in a highly competitive market. To enrich its value proposition, Toolstream partnered with Open Loyalty to integrate a loyalty program into its existing "Become a stockist" initiative using Open Loyalty's API-first engine.

The solution involved implementing the Toolpoints program, a classic earn-and-burn rewards scheme where customers automatically collect points on purchases to redeem for gifts and vouchers. Working with Open Loyalty, Toolstream successfully launched this international program, which operates in the UK and Europe with content in 7 languages and 2 currencies, thereby boosting customer engagement and strengthening its market leadership position.

Toolstream