Case Study: SwipeRx boosts retention and basket value with Open Loyalty

SwipeRx incorporated loyalty mechanics into an all-in-one app for pharmacy professionals

SwipeRx, the largest digital pharmacy network in Southeast Asia, wanted to unify a fragmented pharmacy channel and boost engagement, retention, and basket value across its all-in-one app for pharmacy professionals. To support this challenge, SwipeRx worked with Open Loyalty to add loyalty mechanics to its API-first healthcare platform.

Using Open Loyalty, SwipeRx launched a free loyalty program with points, five status tiers plus a cashback tier, redeemable rewards, and achievements tied to spending. The program helped drive strong outcomes, including a 91.41% customer retention rate and an over 80% reward redemption rate, while encouraging more frequent and higher-value purchases.

SwipeRx

Archernar Sumantri

Customer Relationship Management Manager