Case Study: OttoPoint delivers a full-scale coalition loyalty program in 2 months with Open Loyalty

OttoPoint delivered a full-scale coalition loyalty program in just 2 months

OttoPoint, an Indonesian provider of customer retention solutions, sought to differentiate its fintech offerings by adding a coalition loyalty program for its retail clients. The challenge was to find a customizable, white-labeled loyalty engine that could be installed on-premise and integrated into their existing SaaS platform. They turned to Open Loyalty for its API-first loyalty program building blocks to meet these specific needs.

Using Open Loyalty's solution, OttoPoint successfully embedded a multi-tenant loyalty module into its fintech infrastructure. This integration was completed in just two months, enabling their retail clients to quickly launch their own points-based loyalty programs. The result was an expanded product suite that allows OttoPoint to offer both coalition and standalone loyalty programs, providing more value to retailers and helping them strengthen customer engagement.

OttoPoint

‍Joris Satyadharma

Senior Vice President of Marketing & Product