Case Study: Q-dance boosts engagement and merch sales with Open Loyalty

How Q-dance goes omnichannel with a digital extension of member identity

Q-dance partnered with Open Loyalty to go omnichannel and create a digital extension of its member identity. The challenge was to better connect customer engagement across channels while also encouraging merch purchases and uncovering new partnership opportunities.

Open Loyalty provided the loyalty solution behind Q-dance’s digital experience, helping the brand increase engagement and support merch sales through a more connected member journey. The case study highlights these business goals and partnership opportunities, though it does not provide specific numerical results.

Q-dance

‍Koen van Santen

Head of Digital