Case Study: limango boosts engagement and purchase frequency with Open Loyalty

How limango uses gamification to drive family Star member engagement

limango, an online shop for families and a member of the Otto Group, wanted to become the top family shopping platform by increasing purchase frequency, visit frequency, and average order value. To achieve this, they partnered with the vendor Open Loyalty to implement a gamified loyalty program called family Star using its loyalty engine platform.

Open Loyalty provided the solution to power the family Star program with gamification mechanics, including transaction and interaction-based challenges, a points system, tiers, and referral rewards. This implementation by Open Loyalty led to significant results, including a 3x increase in purchase frequency and a 41% increase in the average order value for targeted customer segments.

Limango

Verena Pflug

Business Owner