Case Study: Henkel Italy drives engagement and sales with Open Loyalty

How Henkel Italy uses a loyalty program to drive engagement and sales

Henkel Italy, working with Open Loyalty, needed a way to connect more directly with consumers, improve engagement, and increase purchase frequency while strengthening its CRM capabilities. The company turned to the Dfamily loyalty program as a scalable, tech-driven approach to support these goals.

Open Loyalty implemented the Dfamily loyalty program for Henkel Italy, enabling a more direct consumer relationship and a gamified loyalty experience. The result was stronger engagement, increased purchase frequency, and enhanced CRM capabilities, helping Henkel Italy grow sales through a more connected loyalty strategy.

Henkel Italy

‍Giuseppe Millea

CRM, Digital & Tech manager