Case Study: EQUIVA doubles purchase frequency and saves €240,000 with Open Loyalty

EQUIVA saw impressive business results after switching to a mobile app

EQUIVA worked with Open Loyalty to strengthen its loyalty strategy and support key business goals such as improving the brand and increasing share of wallet. The customer was looking for a more effective way to engage shoppers and drive repeat purchases through a modern loyalty experience.

Open Loyalty implemented a mobile app-powered loyalty solution for the EQUIVA Friends program, including referral capabilities and gamified elements. As a result, EQUIVA doubled purchase frequency and saved €240,000, while also using the program to outperform competitors and drive stronger customer engagement.

EQUIVA

Fritze von Berswordt

Managing Director