Case Study: dacadoo boosts health app engagement with Open Loyalty

dacadoo builds a B2B2C digital health engagement platform with gamification mechanics

dacadoo, a global leader in health scoring and digital health engagement, faced the challenge of motivating healthy users to regularly engage with their B2B2C platform. Their previous system for creating user campaigns was inflexible and limited, making it difficult to provide the tailored engagement solutions their clients needed.

By implementing the Open Loyalty API-first loyalty engine, dacadoo gained a flexible toolkit of gamification features like event-triggered campaigns, tiers, and wallets. This solution from Open Loyalty enabled them to easily configure and customize engagement mechanics, leading to impressive results: a 7x higher user retention rate after 30 days and a 62% average annual increase in monthly active users.

dacadoo

Jonas Minke

Head of Product