Case Study: Asia Commercial Bank boosts customer engagement with Open Loyalty

Asia Commercial Bank sets up an omnichannel loyalty program based on Open Loyalty

Asia Commercial Bank, one of the biggest private banks in Asia, wanted to improve customer engagement and overall customer experience through a more connected loyalty offering. To do this, the bank worked with Open Loyalty and used its loyalty platform to build a dedicated omnichannel loyalty app.

With Open Loyalty, Asia Commercial Bank launched an app featuring tiers, points, and redeemable rewards to support engagement across channels. The program was adopted by over 800,000 customers, showing measurable reach and helping ACB strengthen its loyalty strategy.

Asia Commercial Bank