Case Study: ALDO Group achieves a global, data-driven omnichannel loyalty program in 3 months with Open Loyalty

ALDO implements a global loyalty program based on Open Loyalty

Aldo Group, which operates in 65 countries, needed a centralized omnichannel loyalty program to bond in-store and digital data, improve team development, reliably capture customer identifiers (including mobile numbers), and better understand shopping patterns. To address this, Aldo selected Open Loyalty to underpin the new program.

Open Loyalty was implemented as the loyalty engine and integrated with Aldo’s MDM and Marketing Automation via an API Gateway to deliver ALDO Crew — a spending-based, multi-tenant, omnichannel program with consistent cross-channel messaging. The solution went from Proof of Concept to live in just 3 months, rolled out across the US, UK and Canada, and supports 1,500 concurrent API calls with sub‑1‑second response times, delivering fast implementation, scalability and improved customer analytics.

Aldo Group

Sandra Martineau

Director of Loyalty & CRM