Case Study: Warba Bank boosts mobile app engagement with Open Loyalty

A bank loyalty program at Warba Bank

Warba Bank, a Sharia-compliant bank in Kuwait, faced the challenge of increasing customer engagement in its mobile app and growing mobile payments. Seeking a secure, future-proof loyalty engine that could integrate seamlessly with its existing tech stack, the bank partnered with Open Loyalty to implement its loyalty software.

Open Loyalty provided an API-first, on-premise solution that was integrated into the bank's existing infrastructure in just three months. The resulting program, Pocket, successfully enrolled over 55,000 members and saw over 100 million points converted into rewards within its first year, effectively driving customer engagement and mobile app usage for Warba Bank.

Warba Bank

Mohamed El Shareef

Chief Digital Officer