Case Study: RE/MAX Direct boosts online lead conversion with ReadyConnect Concierge from Opcity

RE/MAX Direct converts online leads faster with Opcity’s 4-second response time

The customer, RE/MAX Direct, faced the challenge of converting online real estate leads effectively. Their top agent, Jarred Parton, understood the importance of a fast response but struggled with the process of screening cold leads and didn't enjoy that part of the sales process. They partnered with the vendor Opcity and its product, ReadyConnect Concierge, to address this.

Opcity's solution involved purchasing leads, weeding out non-serious shoppers, and then live-connecting only motivated buyers and sellers directly to the agent. This provided warm leads and eliminated the initial screening work. The measurable impact was a significant increase in lead conversion, with the agent noting the leads were valuable and proven to close. The integrated CRM tool also provided essential reminders for persistent follow-up, which was critical for success.

RE/MAX Direct