Case Study: CENTURY 21 Northeast boosts lead conversion with Opcity

Opcity Hit the Century Mark with CENTURY 21®

CENTURY 21 Northeast, a large real estate brokerage network, needed a better way to handle and convert online leads efficiently across its agents. To address this challenge, they worked with Opcity and used its broker lead management and lead conversion platform to improve speed to contact and streamline follow-up.

Opcity’s solution screened, purchased, and routed motivated buyer and seller leads in real time, while also providing tools to manage online leads and analytics on lead performance. The result was a faster response process, a live handoff to agents, and stronger conversion potential, with Opcity claiming brokers using its platform convert leads at 3–5x the industry average and an average speed to contact of about 20 seconds.

CENTURY 21 Northeast

Jim D'Amico

CENTURY 21 Northeast