Opcity
5 Case Studies
Case Study: RE/MAX Direct boosts online lead conversion with Opcity
A Opcity Case Study
How RE/MAX Direct Agent Jarred Parton Uses Opcity to Convert More Online Leads
RE/MAX Direct, specifically top agent Jarred Parton in Delray Beach, wanted to improve conversion from online leads. While he understood the importance of fast follow-up, lead qualification, and accountability, he didn’t enjoy handling cold leads and wasn’t consistently earning his full potential from online inquiries.
Opcity provided RE/MAX Direct with a lead-generation and lead-management system that screens and live-connects motivated buyers and sellers to agents, plus a CRM to manage follow-up. With Opcity, Parton was able to respond quickly and work warmer, prequalified leads; he reported a 7% close rate, $3.7MM in closed revenue, an average close value of $250,000, and said it became the most successful lead system he had seen.
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RE/MAX Direct
Jarred Parton
RE/MAX Direct