Case Study: Coldwell Banker Advantage maximizes lead ROI with Opcity Broker Lead Accelerator

Coldwell Banker Maximizes Their Marketing Dollars with Broker Lead Accelerator

Coldwell Banker Advantage, the number one Coldwell Banker in North Carolina, was spending heavily on online leads from Zillow and other portals but lacked visibility into follow-up, closed deals, and ROI. With agents often unable to work leads more than once or twice, General Manager Lisa Geddie needed a better way to maximize marketing spend and improve lead management, and turned to Opcity’s Broker Lead Accelerator.

Opcity implemented a lead screening, follow-up, and routing solution that responds to inquiries within 4 seconds, follows up up to 26 times by call and text, and provides real-time reporting and coaching through a broker dashboard. As a result, Coldwell Banker Advantage received higher-quality leads, better accountability and tracking, less need for an internal inside sales consultant, and the ability to reassign unused leads through the Opcity network while still earning commission on the close.

Coldwell Banker Advantage

Alan Tucker

Managing Partner