Case Study: PrizePicks boosts content production by 400% with Opal

PrizePicks ramps content production 400% with Opal

PrizePicks, a fast-growing daily fantasy sports company, faced a challenge with no central source of truth for its marketing content. This led to unclear publishing schedules, inefficient processes, and content that often needed correction after being posted. To solve this, they turned to vendor Opal and its Boards product for a flexible content planning solution.

Opal provided a centralized space for PrizePicks to organize, review, and approve all content. Using Opal's customizable Boards and AI tools for brainstorming and rewriting copy, the team dramatically increased its output and quality. As a result, PrizePicks achieved a 400% increase in content production, creating around 1,000 pieces per month, and cut emergency edits or retractions by 95%.

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