Case Study: Tile Town boosts traffic, SEO, and in-store visits with Opacity Design Group

Tile Town boosts website sessions 27.5% with Opacity Design Group

Tile Town, a Western Canadian tile retailer with five locations, faced the challenge of a clunky and confusing website that failed to represent their strong brand. Their online presence resulted in low visitation and high drop-off rates, and they struggled to appear on the first page of Google search results for key terms. They engaged Opacity Design Group to create a new website and improve their digital marketing strategy.

Opacity Design Group implemented a comprehensive solution, including a new mobile-friendly website with improved navigation, custom photography and video to highlight the brand's people, a custom tool called Town Square for customers to save ideas, and a strategic SEO and PPC campaign. The results were significant, including a first-page Google ranking for "tile stores" in their cities, a 27.5% increase in website sessions, a 58% increase in mobile users, and over 1,000 submissions for their first online promotion.

Tile Town