Case Study: Techtop Canada boosts motor sales and streamlines operations with Opacity Design Group

Techtop Canada saves 5,000 hours and drives $1,000,000+ in first-year orders with Opacity Design Group

Techtop Canada, the Canadian division of a major electric motor manufacturer, faced significant challenges in a commoditized market. They were struggling with low brand recognition, a perception of inferior quality associated with their Chinese manufacturing, and an ineffective online presence. They initially approached Opacity Design Group (ODG) simply to build a new website.

Opacity Design Group implemented a comprehensive brand refresh and a sophisticated, integrated website solution. This included a new marketing strategy that repositioned Techtop as an agile underdog, a dynamic website with complex search functionality, and full integration with their ERP system to automate data and document generation. The results for Techtop were transformative, generating over $1,000,000 in orders in the first year post-launch, achieving a #2 organic search ranking, and saving an estimated $100,000 in labor costs through automation.

Techtop Canada