Case Study: S&R Apron Co boosts online orders with Opacity Design Group's custom apron builder

S&R Apron Co boosts web orders 45% with Opacity Design Group

S&R Apron Co, a manufacturer of premium custom aprons based in Vancouver, faced a challenge with its inefficient and text-based custom ordering process, which relied on forms, phone calls, and emails. They enlisted Opacity Design Group to create a new solution to streamline this process and improve the customer experience.

Opacity Design Group developed a simple, visual online ordering tool that integrated with S&R's existing Shopify website. The solution featured dynamic product renderings, mobile functionality, and an intuitive interface for selecting apron options. This implementation by Opacity Design Group led to significant results, including over 250,000 aprons made using the tool, a 45% increase in web orders, and a 46% increase in total website visitors within a year of launch.

S&R Apron Co