Case Study: Quality Foods boosts app engagement with Opacity Design Group

Quality Foods boosts app sessions 210% with Opacity Design Group

Quality Foods, a Vancouver Island-based grocer, faced increasing competition from large retailers and needed to modernize its outdated mobile app to stay relevant. They engaged vendor Opacity Design Group to develop a new iOS and Android application that would be faster, integrate with in-store systems, and offer unique digital features to enhance the customer experience.

Opacity Design Group built the new app using Xamarin for cross-platform efficiency, integrating it with a custom CMS and AWS servers for performance. Key features included location-based in-store detection, personalized deals, and a robust push notification system. The solution was a major success, resulting in a 210% month-over-month increase in app sessions, over 2 million products scanned, and a 4.5/5 app store rating.

Quality Foods