Case Study: Murphy Wall-Beds Achieves Major Revenue Growth with Opacity Design Group

Murphy Wall-Beds boosts revenue 320% in 12 months with Opacity Design Group

Murphy Wall-Beds, a family-owned furniture company, faced the challenge of an outdated brand image and an online sales tool built on obsolete technology. Their product was perceived as old-fashioned, and their marketing was passive. They partnered with the vendor, Opacity Design Group (ODG), to revitalize their brand and enhance their digital presence.

Opacity Design Group (ODG) implemented a comprehensive solution, including a new brand strategy, a modern visual identity, and a ground-up rebuild of their custom "Build-a-Bed" online sales tool using 3D renderings. This new tool made it easy for customers to visualize and customize their purchases. The results were significant, with a 320% revenue increase in 12 months, over $1.5 million in orders processed through the new tool in its first year, and the achievement of the #1 global Google ranking for their industry.

Murphy Wall-Beds