Case Study: FirstLook achieves stronger global growth with Opacity Design Group

FirstLook grows revenues 55% with Opacity Design Group

FirstLook, a creator of a wireless 360° spherical rescue camera, faced a marketing challenge. Their existing materials were overly focused on technical details and their product was nested within their parent company's website, causing brand confusion. To address this, they partnered with Opacity Design Group (ODG) for a comprehensive strategy, branding, and website overhaul.

ODG developed a new brand strategy and identity, including the tagline "See More. Achieve More," and created a visually striking new website with integrated video. The solution successfully repositioned the brand to focus on empowering rescue professionals. Following the refresh by Opacity Design Group, FirstLook expanded into new global markets and saw their revenues grow by over 55%.

FirstLook