Case Study: British Columbia Real Estate Association boosts engagement with Opacity Design Group

British Columbia Real Estate Association boosts page views 108% with Opacity Design Group

The British Columbia Real Estate Association (BCREA), the voice for REALTORS® in the province, faced a muddled brand presence and a significant disconnect with its stakeholders. Many members were unaware of its role or felt it was out of touch. To address this, BCREA partnered with Opacity Design Group (ODG) for a comprehensive rebranding strategy, new identity design, and a website overhaul.

Opacity Design Group developed a new brand strategy and a relatable logo that symbolized BCREA's role, then implemented a new, blog-style website to bring the association's valuable content to the forefront. The results were substantial, including a 108% increase in page views, a 93% rise in new users, and a 124% boost in search traffic. ODG's work successfully redefined BCREA's communications and strengthened its connection with members.

British Columbia Real Estate Association