Case Study: Workhuman achieves scalable cross-channel content measurement with Oomph and Contentful

Workhuman migrates 8,500+ content pieces with Oomph to power scalable multi-channel publishing

Workhuman, a company managing over 8,500 pieces of content, faced operational friction from fragmented systems like WordPress and Uberflip. This disconnected infrastructure prevented them from measuring content performance, ensuring brand consistency, and deploying content efficiently across channels. Oomph was engaged to address these challenges.

Oomph designed and implemented a unified content system using Contentful's headless architecture. This solution consolidated all content, enforced brand standards, and enabled the tracking of key performance indicators like content reuse and time-to-publish. The results included streamlined workflows, a single source of truth, and foundational capabilities for continuous improvement and strategic agility.

Workhuman