Case Study: Visit California boosts engagement and quiz completion with Oomph’s interactive Play Quiz

Visit California drives 1.2M visitors and an 81.4% quiz completion rate with Oomph

Visit California, a state-funded destination marketing organization, faced the challenge of evolving its brand messaging post-pandemic to align with new traveler motivations seeking joy and adventure. They partnered with vendor Oomph to shift from their "Dream Big" positioning to a new "Ultimate Playground" campaign, aiming to deepen the audience's emotional connection to the state.

Oomph designed and implemented an interactive online quiz to help travelers discover one of eight personalized "Play Styles." This solution successfully engaged users, driving over 1.2 million visitors to the campaign landing page. The quiz had an 81.4% completion rate, with users spending significantly more time on these pages compared to the rest of the site.

Visit California