Case Study: RepTrak boosts report downloads and conversions with Oomph’s Contentful redesign

RepTrak boosts report downloads 6% and conversions 40% with Oomph

The customer RepTrak, a leader in reputation data and insights, needed to elevate its most important lead generation channels: its homepage and Global RepTrak 100 report landing page. The challenge for vendor Oomph was to design these pages to be engaging, fast-loading, and seamlessly integrated into RepTrak's Contentful site, while reinforcing the brand's authoritative position and meeting internal content management needs.

Oomph provided a collaborative, strategic solution involving a complete UX and design overhaul, responsive development, and the creation of a custom design system within Contentful. This approach ensured the pages were both functional for users and easier for RepTrak's team to manage. The results delivered by Oomph included a 6% increase in report downloads and a 40% year-over-year boost in conversions.

RepTrak